Art Show Info – for the Artist

Produced by The Talmadge Company

The Talmadge Art Show began in 1992 in the living room of the 1936 Talmadge home of producers Sharon Gorevitz and Alan Greenberg. The Talmadge Art Show is now held two times a year: Spring and Fall at the Liberty Station Conference Center (LSCC) and two other Pop Ups in various locations of San Diego County. The Talmadge Art Show has grown to include up to 80 artists who produce and sell works of art including glass, pottery, raku, glass, jewelry of all kinds, paintings, clothing, mixed media, gourds, purses, hats, cards and more. All artwork displayed at the Art Show must be made by the artist and the booth must be staffed by the artist during the Art Show. Space is limited in every location at the LSCC, all artists are indoors (no tents) and at the Pop Ups, which are held outside, all artists are in 10 x 10 tents. Each Art Show is a juried show.

Space Allocation:

The booth space at the LSCC is 8ft x 6ft and includes a corner. Chairs are provided, but you must bring your complete setup including tables or fixtures. Four artists are setup together in a square configuration so everyone has a corner. There are some spaces against the three walls in the venue. No art may be hung on the walls in any venue and you will need to bring fixtures for all hanging items. If you have a different type of setup (don’t use a table, only fixtures, etc.), you need to describe this on the registration form and provide a photo of your booth. You can apply for more than one booth. Lighting is encouraged for every show-with LED lighting and you just need to bring an extension cord.


For 2018, for the shows at the LSCC, the booth fee is $125.00 and is non-refundable once you are juried in to the show. The commission is 20% on all sales. There is a central cashiering booth where all sales are taken, monies collected, including tax on the sale. Credit cards are accepted. The sales tax is paid by The Talmadge Company. One to two weeks after the show, the check along with a computer printout with all the sales information is sent to the artist. At a Pop-Up Show, the fee is $125.00 and all monies are collected by the artist. With a non-profit partner, 10% of all sales will be donated to the non-profit.


A mailer with photos of artwork, information about the show including classes, food trucks and more is sent approximately 2-3 weeks prior to the Show. Photos submitted by the artists will be used on the mailer. Marketing includes publicity in major newspapers, magazines and websites. PR coverage is requested from the local TV stations.


The Talmadge Art Show has a website and if you would like to have your website or email address linked, there is an additional cost of $25.00. If you would like to have an individual pop up page created with your information on the site, the cost is $75.00. (examples of the link and the pop-up page are on the site) This additional information will stay indefinitely on the website. These options are available when completing the application.


Day of the Show, setup begins at 8 a.m. and must be completed by 9:30 a.m. The Show will open as soon as everyone is setup. Artists must stay in their booth for the day, and if you need a break, please ask a Talmadge staff person to stay in your booth. Breakdown will not begin until 4 p.m. at the end of the Show and must be completed by 5 p.m. There is some limited staff to help with setup and breakdown, but if you have a complicated setup, please consider bringing help with you. Remember: you must bring your complete setup. Only chairs are provided at LSCC. Refreshments, during setup, are provided for artists and their staff at each show. There is always a food truck at every show.


At each show at the LSCC, there are 2-4 art classes during the day, located in the classrooms off the foyer. If you are interested in participating in a class, you can contact the instructor. If you are interested in teaching a class and would like more information, please contact Sharon at


Two photos must be included with the application for the jury process. Whether you are applying on-line or by mail, after you have completed your registration, please email your photos to Photos can also be sent to be considered for the mailer or the website. If you would like to have photos taken of your artwork, by Alan Greenberg, for a $50 fee, email


Registration applications are available ONLINE or to DOWNLOAD. Online registration and payment through PayPal is preferred, but you can pay by check and mail with the application to:
Talmadge Art Show
P.O. Box 601003
San Diego, CA 92160

Questions: Call 619-559-9082 or email